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Archive for September 3rd, 2009

My search for financial significance in EDA took me to Dr. Martin Vlach, CEO of Lynguent.  Their website states that:

“Lynguent was created because we believed we can improve your AMS design flow, improving your productivity and reducing overall engineering and manufacturing costs.”

Talking to Dr. Vlach you know you’re talking to a guy who knows his technology and that it provides value to customers.  When pressed, however, he said the actual monetary significance of their product was “beyond what he thinks about.”  He cares about making engineers efficient, which is a great thing.  But it doesn’t help the CFO much. Here’s The Interview.

This is an unsponsored interview provided by New Tech Press

OK, NOW we’re talking.  I talked with Dermott Lynch, vice president of marketing for Silicon Frontline Technology about the company’s parasitic extraction technology and got the usual pitch about what was obviously a very innovative product.  That’s what you come to expect from an EDA startup: great technology.  Then I asked the question no one likes.  I asked how much this tool meant to the bottom line for a fabless company.  AND I GOT AN ANSWER!  Could have knocked me over with a balled up sock.  Silicon Frontline tool shear off more than 5 percent of the cost of bringing a new chip to market.  When the minimum cost of making a new chip is $50 million, that is significant.  Well done, Dermott.   Here’s the link to the interview.

This is an unsponsored interview provided by New Tech Press