By Lou Covey
The semiconductor design industry is focused on the wrong problems, according to Brad Brech, distinguished engineer at IBM at the ISQED symposium in Santa Clara yesterday. Stating his position in the most diplomatic terms, that was the upshot of his talk on “sustaining Innovation for Smarter Computing in Data Centers.”
While chip design is focused on increasing speed and computing power, Brech said efficiency and cost control are the biggest concerns of the end customer now.
Brech said the chip industry is still focused on incremental increases in performance but the improvements we see in …