News you can’t get anywhere else
March 17, 2010 | Comments | People, electronic design, semiconductor, technology, trend
At the Magma User Summit on Integrated Circuits (MUSIC ‘10) in San Jose, Adapteva CEO Andreas Olofsson talks about the need for speed in developing modern complex IC designs. These, guys taped out in 6 weeks and will be at prototype in three months.
March 16, 2010 | Comments | technology
I spent the day at the Magma User Summit on Integrated Circuits last week in San Jose and spent time talking to both Magma executives, partners and users. Today we start with the man himself, Rajeev Madhavan, Magma CEO, following his keynote where he revealed not only some significant new products, but a vision for a more flexible business model, attuned to the needs of his customer base.
Sponsored By Magma Design
November 4, 2009 | Comments | electronic design, semiconductor, technology
A few weeks ago I went to the ARM TechCon3, formerly the ARM Developer Conference (Still can’t figure out why they changed the name, now it makes no sense). I went because I was getting a flood of requests for interviews. When I was plowing through the information, none of it really caught my attention, but the PR guy for Imagination Technologies was particularly persistent. When I asked for some details about what we might talk about, he directed me to a couple of web pages with typical marketing blather: lots of unsubstantiated hyperbole, or as the Bard put it “sound and fury signifying nothing.”
I decided to go to the conference armed with the marketing crap and start asking questions based on the material and see what would come out of it.
I was pleasantly surprised that Peter McGuinness of Imagination Technologies was actually able to answer my questions intelligently and convincingly. He was the only one I met who could. Well done, Peter. I actually learned something. Imagination Technologies supplies IP to large processor companies like TI and Freescale to help them eat away at market share from Nvidia in the handheld market. They seem to be doing well at it. Here’s the interview.
October 19, 2009 | Comments | technology
I’ve taken a few weeks to ponder what I learned in all the interviews I did at DAC and have put them into this final, pointed podcast on what we might see happen in the next 12 months. There are some very good things happening in EDA and some very bad things. Here’s hoping you’re on the right track.
THIS IS AN UNSPONSORED PODCAST FROM NEW TECH PRESS
October 8, 2009 | Comments | technology
When I started these interviews at DAC my first was with Rajeev Madhavan of Magma where we discussed where EDA has gone wrong, along with the perceived controversy over Magma’s finances. I wasn’t expecting to wrap up this series with Rajeev again until I listened to his keynote at the EE Times Virtual Conference on SoC design. In his address were two items that made my ears pick up: the fact that the cost of designing SoCs has gone beyond the potential for profit and that drastic changes have to be made in the way the industry does business. In our discussion, he flat out said that EDA tools need to give semiconductor companies the ability to reduce headcount, not just make engineering staff more efficient. Bold words and maybe a bold vision for EDA.
This is an unsponsored podcast from New Tech Press
![[del.icio.us]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/digg.png)
![[Google]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/google.png)
![[LinkedIn]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/linkedin.png)
![[StumbleUpon]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Windows Live]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/windowslive.png)
![[Yahoo!]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/yahoo.png)
![[Email]](http://www.newtechpress.net/wp-content/plugins/bookmarkify/email.png)
