Posts Tagged ‘ apple ’

Rising custom IC costs could eat into Apple’s nest egg

Apr 10th, 2012 | By

By Lou Covey, Editorial Director

It’s time to stop wondering what Apple is going to do with its cash reserve after it pays out dividends to stock holders.  If what Cadence’s Tom Beckley says about the next generation of chips holds true, Apples is going to need every dime to create the next generation of processors for the iPad and iPhone.

Beckley, senior vice president of R&D in the Cadence Custom IC group, was the keynote speaker at the 2012 International Symposium on Quality Electronic Design in Santa Clara (ISQED) addressing “Taming the Challenges in Advance Node Design.”  …



Apple TV won’t be AppleTV.

Nov 30th, 2011 | By

The growing relationship between Sharp and Apple that was revealed last week put to bed conjecture whether Apple’s next leap might be into television.  It is.  And that leaves an open question:

Has Apple gone mad?

The profit margin on TV’s is razor thin at best. In 2007 the average screen sold for $982; this year it’s $545 and, in many cases, TVs are a loss leader for electronics retailers (you make money on the cables, you know).  Apple has always been about margin and their phones, computers and tablets have had a much higher profit then just about anyone …



Fire may change the game… but not for Apple.

Nov 14th, 2011 | By

By Lou Covey
Editorial Director for Footwasher Media

The web is awash with reviews of the Kindle Fire, many positive (some scathingly negative), and the comparisons to the iPad are just as plentiful.  The question that keeps coming up, however, is the Fire a game changer in the tablet war?  Probably not for Apple, but probably in the Android world and definitely in the remains of RIM’s empire.

In the iPad comparison, the Fire is the inexpensive, entry-level tablet for noobs.  At $199  it is better than half the price of the iPad, which means people who want …



OctoBox eases testing of MIMO devices

Oct 17th, 2011 | By

Dropped calls on cell phones due to faulty antenna placement have been selectively publicized, as in the case of the Apple iPhone 4G, but have been a common occurrence in all phones released in the past two years.  Mobile carriers are putting heavy pressure on manufactures to avoid, if not eliminate the problem as soon as possible.  No, actually they want it done now.

That puts the problem squarely in the laps of the test and measurement industry, which is meeting the demand with some alacrity as demand for the products increases and new technology boost speeds and transmission



Can we survive the loss of Steve Jobs?

Oct 11th, 2011 | By

By Lou Covey
Editorial Director, Footwasher Media

In the outpouring of grief over the death of Apple founder Steve Jobs has been an underlying meme of concern regarding not just the future of Apple, but the potential for disaster in the semiconductor industry.  On one side are those people whose fortunes ride on continued success of Apple, while on the others are those that would prefer the current Apple leadership on consumer electronics and applications be blunted in favor of their own.  It makes it difficult to have an objective opinion one way or another.

One of the issues …