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Posts Tagged ‘ EDA ’

In this fourth in a series of archived live broadcasts from DAC 2010 in Anaheim, CEO Dave Kelf talks about the opportunity for merging software-defined radio approaches to 4G hardware development.
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Second in the series of interviews done live at the 2010. Design Automation Conference in Anaheim, Sponsored by Vpype and Magma Design Automation.
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Third in the archived series of live videos from DAC 2010, sponsored by Magma Design and Vpype.
Watch video live on Vpype Live Broadcaster

At the Design Automation Conference last month, Dennis Brophy, vice chairman for the 10-year-old standards organization, let slip that several standards resulting from the merger with SPIRIT last year would be submitted to IEEE.  (Yea we know this is a month old, but it hasn’t been announced yet and we just fixed a major tech glitch in this site’s database following a major upgrade.). follow this link for the interview.

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A few weeks ago I went to the ARM TechCon3, formerly the ARM Developer Conference (Still can’t figure out why they changed the name, now it makes no sense). I went because I was getting a flood of requests for interviews. When I was plowing through the information, none of it really caught my attention, but the PR guy for Imagination Technologies was particularly persistent. When I asked for some details about what we might talk about, he directed me to a couple of web pages with typical marketing blather: lots of unsubstantiated hyperbole, or as the Bard put it “sound and fury signifying nothing.”
I decided to go to the conference armed with the marketing crap and start asking questions based on the material and see what would come out of it.
I was pleasantly surprised that Peter McGuinness of Imagination Technologies was actually able to answer my questions intelligently and convincingly. He was the only one I met who could. Well done, Peter. I actually learned something. Imagination Technologies supplies IP to large processor companies like TI and Freescale to help them eat away at market share from Nvidia in the handheld market. They seem to be doing well at it. Here’s the interview.