Posts Tagged ‘ social media ’

Me!Box upgrades video platform with ‘scary’ good features

Sep 15th, 2014 | By

New Tech Press has been using the video platform from Mebox Media, with great success for more than two years now and we were both concerned and intrigued when they let us know they were making a significant change this year. Would the upgrade be as easy to use? How will it affect the engagement level? And what about that scary new feature that lets you know who is watching? Yeah, that’s part of it.
We sat down with CEO Mark Jacobs and COO Ken Fitchler to ask these questions and got some fascinating answers. Here’s the interview:

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Survey of IT management finds conflict in priorities

Jun 17th, 2014 | By

Modern communications techniques and technologies are not just changing the jobs of people in marketing and journalism, they flowing into the realm of IT.  And they are causing a significant amount of confusion in the process.

The initial results of a survey being conducted at the University of North Texas is finding that many companies are changing the strategic priorities for IT managers to produce results in social media and online marketing, but are not adapting those priorities to their daily, tactical priorities.  As a result, to two sets of priorities are often at odds with each other.

We talked

New Tech Press turns 5

Mar 5th, 2014 | By

This month we turn the page on the first five years of New Tech Press, the media and content laboratory of Footwasher Media. With little promotion this site has garnered thousands of subscribers, tested and experimented with multiple platforms and media and helped Footwasher Media establish a unique philosophy of communication.  Managing Editor Joe Basques sits down with Editorial Director Lou Covey to talk about what has been accomplished and what the plans are for the future.

 NTP looks back

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me!box Media changes game for social video

Oct 5th, 2012 | By

Product Review
By Lou Covey, New Tech Press Editorial Director

Video has become an increasingly significant part social media because it has a lot going for it.

First, it is passively engaging, just like television. The developed world is used to plopping in front of a screen and allow two dimensional images entertain, inform and cajole us into specific action. We are more likely to consume advertising content through video then we are through print which makes it the most valuable advertising platform. Second, it is ubiquitous. You don’t see many people walking down the street reading a newspaper or magazine. …

Doochoo looking to make the web more democratic

Oct 31st, 2010 | By

Doochoo, an Italian social media company now located in San Francisco, has set it’s sites to be the “semantic wikipedia” of opinion on the web. It recently launched on it’s platform for the purpose of helping people do everything from choose a restaurant for a group of people to discussing political decisions.  Doochoo’s opinion collector provides real-time tangible poll results through the Internet; a dynamic tool for knowing what people think about things that may change the world, change your next decision, or simply entertain you… while, at the same time, providing valuable data to advertisers and brands.  This …